Worst marketing campaign ever
by Joshua • Mar 27th, 2009 at 12:19 am • 2 comments
While on vacation in Florida, I spotted this casket company truck and found its note of caution curiously self-defeating. Maybe it’s a testament to the strength of the Batesville Casket Company: “Go ahead, take your time. We can wait.” Maybe their Florida customer base is so old they figure it wont make much difference. I’d like to think Batesville Casket Company operates one county over, and they want to promote defensive driving until the enter the local market, then they will paint over “Please Drive Safely” with “Time is Running Out!” or “You Haven’t Got All Day!”
Comment by Chuck on 13 April 2009 at 3:42 pm:
I saw one of these trucks on the road a couple weeks ago, but underneath “Please drive safely” they had added “Heaven can wait”. Found this website searching to see if anyone had taken a picture of the Batesville Casket Company’s remarkable trucks.
Comment by Batesville Guy on 6 May 2009 at 12:42 pm:
Surprising that this is the first of our trucks that you’ve seen – we are one of the largest private fleets in the country, and we are the largest burial casket / cremation container and urn manufacturer in the world. We also have several service centers in Florida (Ft. Walton, Ft. Lauderdale, Jax, Tampa…) This particular truck delivers to funeral homes, the ones that say “heaven can wait” are trailers that are used to move products between internal facilities.
There is no real irony here. We are a responsible company that employs a lot of people, serves many more and are greatly concered about the safety of our associates, our customers and our communities. Our biggest single employee focus is on safety.
If you ever see a truck from Hill-Rom, our sister company (they manufacture health care products and hospital beds), their trucks also have the “Drive Safely” slogan on the rear doors.
:-)