Obama’s Graphic Design
by Brian Pierce • Feb 28th, 2008 at 12:44 pm • 0 comments
Just to buttress Augur’s previous post with a far simpler explanation for Obama’s success, might I suggest it all comes down to his superb use of fonts? Consider this interview with a very impressed graphic designer:
Every time you look, all those signs are perfect. Graphic designers like me don’t understand how it’s happening. It’s unprecedented and inconceivable to us. The people in the know are flabbergasted…I’m not sure that the commander-in-chief proves his mettle by getting everyone at his rallies to set their signs in the same typeface, but as someone who knows how hard that is, I’m very impressed.
Just another data point to consider if you’re on the fence this year. And in case anybody’s worried that Obama’s really a secret militant Muslim bent on giving aid to the terrorists, consider his choice to use Gotham as the font on his campaign signs:
Unlike other sans serif typefaces, it’s not German, it’s not French, it’s not Swiss. It’s very American.
Personally, I’m a fan of Verdana. But, then, I’m also a traitor to America.
